Greg Washington
Nike "Run With Me" Mobile App
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Oh hi, hello
Oh hi, hello
Running is more fun in a group. It's hard enough organizing a session with your friends, never-mind finding other like-minded runners in your neighborhood. Run With Me is a tool that allows *athletes to self-organize and connect through local runs by showcasing ones nearby, and allowing you to host your own.
Nike RWM - Text Big 1
Oh hi, hello
Running is more fun in a group. It's hard enough organizing a session with your friends, never-mind finding other like-minded runners in your neighborhood. Run With Me is a tool that allows *athletes to self-organize and connect through local runs by showcasing ones nearby, and allowing you to host your own.
Running is more fun in a group. It's hard enough organizing a session with your friends, never-mind finding other like-minded runners in your neighborhood. Run With Me is a tool that allows *athletes to self-organize and connect through local runs by showcasing ones nearby, and allowing you to host your own.
Oh hi, hello
Running is more fun in a group. It's hard enough organizing a session with your friends, never-mind finding other like-minded runners in your neighborhood. Run With Me is a tool that allows *athletes to self-organize and connect through local runs by showcasing ones nearby, and allowing you to host your own.
Oh hi, hello
Running is more fun in a group. It's hard enough organizing a session with your friends, never-mind finding other like-minded runners in your neighborhood. Run With Me is a tool that allows *athletes to self-organize and connect through local runs by showcasing ones nearby, and allowing you to host your own.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Nike RWM - Image Big 1
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Discover Runs
Discover Runs
Finding new people to run with and new routes to keep things interesting can be very difficult. RWM allows you to use your location to check out different runs that are happening in different neighbourhoods across the city. Choose something close to home or venture out and find a new and interesting route.
Nike RWM - Split 1
Discover Runs
Finding new people to run with and new routes to keep things interesting can be very difficult. RWM allows you to use your location to check out different runs that are happening in different neighbourhoods across the city. Choose something close to home or venture out and find a new and interesting route.
Finding new people to run with and new routes to keep things interesting can be very difficult. RWM allows you to use your location to check out different runs that are happening in different neighbourhoods across the city. Choose something close to home or venture out and find a new and interesting route.
Discover Runs
Finding new people to run with and new routes to keep things interesting can be very difficult. RWM allows you to use your location to check out different runs that are happening in different neighbourhoods across the city. Choose something close to home or venture out and find a new and interesting route.
Discover Runs
Finding new people to run with and new routes to keep things interesting can be very difficult. RWM allows you to use your location to check out different runs that are happening in different neighbourhoods across the city. Choose something close to home or venture out and find a new and interesting route.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Nike RWM - Image 3UP 1
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Nike RWM - Image Big 2
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Create a Run
Create a Run
Organizing runs with friends can be a hassle – sending the same information to different people, keeping track of who’s attending, answering multiple questions, etc. RWM allows you to manage all that communication in one place. Start by creating a custom route, add all the necessary details such as day/time, distance, pace then send out the invites.
Nike RWM - Split 2
Create a Run
Organizing runs with friends can be a hassle – sending the same information to different people, keeping track of who’s attending, answering multiple questions, etc. RWM allows you to manage all that communication in one place. Start by creating a custom route, add all the necessary details such as day/time, distance, pace then send out the invites.
Organizing runs with friends can be a hassle – sending the same information to different people, keeping track of who’s attending, answering multiple questions, etc. RWM allows you to manage all that communication in one place. Start by creating a custom route, add all the necessary details such as day/time, distance, pace then send out the invites.
Create a Run
Organizing runs with friends can be a hassle – sending the same information to different people, keeping track of who’s attending, answering multiple questions, etc. RWM allows you to manage all that communication in one place. Start by creating a custom route, add all the necessary details such as day/time, distance, pace then send out the invites.
Create a Run
Organizing runs with friends can be a hassle – sending the same information to different people, keeping track of who’s attending, answering multiple questions, etc. RWM allows you to manage all that communication in one place. Start by creating a custom route, add all the necessary details such as day/time, distance, pace then send out the invites.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
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Nike RWM - Image 3UP 2
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Nike RWM - Image 2UP Bleed
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Nike RWM - Text Big 2
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Project Background
Project Background
Nike hosts running & training sessions at various locations around Toronto. These sessions are free and open to the public. The Nike Toronto city page is where people go to register for these sessions. It’s also where they go to download photos from past sessions. Session registration and downloads account for 99% of city page web traffic. The brief was for us to find ways to bring service and utility to make the Toronto City page about more than just Nike sessions. From start to finish this project came to life in a three weeks, which included three days of user interviews and three days of brainstorming. The rest of the time we spent designing for both desktop and mobile, as well as creating high-fidelity prototypes.
Nike RWM - Text 2UP
Project Background
Nike hosts running & training sessions at various locations around Toronto. These sessions are free and open to the public. The Nike Toronto city page is where people go to register for these sessions. It’s also where they go to download photos from past sessions. Session registration and downloads account for 99% of city page web traffic. The brief was for us to find ways to bring service and utility to make the Toronto City page about more than just Nike sessions. From start to finish this project came to life in a three weeks, which included three days of user interviews and three days of brainstorming. The rest of the time we spent designing for both desktop and mobile, as well as creating high-fidelity prototypes.
Nike hosts running & training sessions at various locations around Toronto. These sessions are free and open to the public. The Nike Toronto city page is where people go to register for these sessions. It’s also where they go to download photos from past sessions. Session registration and downloads account for 99% of city page web traffic. The brief was for us to find ways to bring service and utility to make the Toronto City page about more than just Nike sessions. From start to finish this project came to life in a three weeks, which included three days of user interviews and three days of brainstorming. The rest of the time we spent designing for both desktop and mobile, as well as creating high-fidelity prototypes.
Project Background
Nike hosts running & training sessions at various locations around Toronto. These sessions are free and open to the public. The Nike Toronto city page is where people go to register for these sessions. It’s also where they go to download photos from past sessions. Session registration and downloads account for 99% of city page web traffic. The brief was for us to find ways to bring service and utility to make the Toronto City page about more than just Nike sessions. From start to finish this project came to life in a three weeks, which included three days of user interviews and three days of brainstorming. The rest of the time we spent designing for both desktop and mobile, as well as creating high-fidelity prototypes.
Project Background
Nike hosts running & training sessions at various locations around Toronto. These sessions are free and open to the public. The Nike Toronto city page is where people go to register for these sessions. It’s also where they go to download photos from past sessions. Session registration and downloads account for 99% of city page web traffic. The brief was for us to find ways to bring service and utility to make the Toronto City page about more than just Nike sessions. From start to finish this project came to life in a three weeks, which included three days of user interviews and three days of brainstorming. The rest of the time we spent designing for both desktop and mobile, as well as creating high-fidelity prototypes.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Credit

Agency: Huge
Creative Director: Greg Washington
Design: Greg Washington & Chang Baek

Credit
Nike RWM - Text 1UP

Agency: Huge
Creative Director: Greg Washington
Design: Greg Washington & Chang Baek

Credit

Agency: Huge
Creative Director: Greg Washington
Design: Greg Washington & Chang Baek

Agency: Huge
Creative Director: Greg Washington
Design: Greg Washington & Chang Baek

Credit

Agency: Huge
Creative Director: Greg Washington
Design: Greg Washington & Chang Baek

Credit

Agency: Huge
Creative Director: Greg Washington
Design: Greg Washington & Chang Baek